Change: so big.”2.1.Technology2.2. Production, Business Process, Captive Systems, The Analogue Edge, Barriers to Entry2.3. Marketing2.4. Brand2.5. Design2.6. Lifestyle2.7. Disruptions2.8. Cheating and/orand Scale2.9. Escape commoditization2.10. Help your own2.11. The only one, or the first2.12. Just get outConclusion   View changes from previous version. (Word count: 183)

Change: Barriers to Entry2.3. Marketing2.4. Brand2.5. Design2.6. Lifestyle2.7. Disruptions2.8. Cheating and/or Scale2.9. Escaping commoditization by re-organizing the organisation; manufacturing in house as an edge2.10. Help your own2.11. The only one, or the first2.12. Just get outConclusion: a bit of everything   View changes from previous version. (Word count: 199)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 191)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 191)

Change: This part of the book looks at happy technology companies and at technology companies which are unhappy now, but which were happy for a while.   View changes from previous version. (Word count: 191)